The Children´s Place Grand Opening

CONTACT: ROSELENA MARTINEZ

(201) 453-7558/ ROMARTINEZ@CHILDRENSPLACE.COM                                                         

THE CHILDREN’S PLACE

OPENS AT CROSSROADS CENTER

WATERLOO, IA has a new PLACE to shop for children’s apparel. THE CHILDREN’S PLACE (NASDAQ: PLCE) is the number one specialty retailer dedicated exclusively to children’s clothing, shoes and accessories for ages newborn to 10 years old.  THE CHILDREN’S PLACE offers Big Fashion at Little Prices®, providing a go-to destination for everyday staples and on-trend essentials season after season.

To celebrate its April 29^th grand opening, THE CHILDREN’S PLACE is hosting a number of grand opening events:

·       The first two hundred customers to visit The Children’s Place in Waterloo and make a purchase will receive a $15 gift card.

·       All customers making a minimum purchase of $30 will be entered for a chance to win the grand opening sweepstakes prize package sponsored by Nickelodeon© with a retail value of $200. 

·       All customers making in-store purchases during grand opening week will receive a coupon for 15% off their next purchase.

 The Chamber of Commerce ribbon cutting ceremony will be held Friday, April 30th at 5 PM and there will be more giveaways in-store.

To meet the needs of parents and children alike, THE CHILDREN’S PLACE continues to grow and expand as a leader in the children’s fashion category with approximately 950 stores in the US, Canada and Puerto Rico, as well as a rapidly expanding e-commerce business at www.childrensplace.com. THE CHILDREN’S PLACE has sought out new store opportunities in new markets like Waterloo, giving parents everywhere the opportunity to take advantage of the accessible prices and endless wardrobe options available exclusively at THE CHILDREN’S PLACE.

To help Mom navigate each seasonal collection and make the shopping experience as enjoyable for kids as it is easy for parents, THE CHILDREN’S PLACE showcases head-to-toe looks that can be worn in a variety of ways. This allows customers to create countless coordinating outfits in the season’s must-have styles while staying in budget. THE CHILDREN’S PLACE uses the same color palette throughout the entire seasonal collection, so layering and mixing and matching is fun and foolproof. This highlights the consistent value and quality of shopping at THE CHILDREN’S PLACE.

Crossroads Center will be the 10^th store opening in Iowa. Family-oriented towns like Waterloo have been key to The Children’s Place’ very successful growth in Iowa. The Crossroads Center store also highlights a new store design that makes it easier to shop by size and category. Bright colors differentiate Boys and Girls departments and ample space makes navigating the merchandise easy for Mom. THE CHILDREN’S PLACE looks forward to an exciting future in Waterloo and hopes all of its’ Crossroads Center neighbors will join us in celebrating the grand opening of the newest CHILDREN’S PLACE location.